Wednesday, 20 April 2016

Focus Group + Analysis

Focus Group


Analysis

What have we learnt?

From the process of doing this focus group, we have learnt about the essentials of making a horror film. An example of this is when we asked the question: "What is your memorable horror film and why?" We have learnt about the essentials of making a horror film from this question because when the participants of the focus group answer the question, it can give us an idea of what we need to include in our film. Also, if more than one of the participants say the same horror film, then as film makers, it gives us an idea of what films we can use for our inspiration.

Another thing we have learnt from this focus group is what things to avoid when filming our horror film opening credits. An example of this is when we asked our participants to watch trailers of different types of horror films, examples include: The Human Centipede; The Ring; and Shutter and looking at their responses to each trailer/scene from each film. Using this method helped us learn what things we need to avoid including in our horror film opening credits because the participants are our target audience, so if we were to include elements which our target audience don't like, then they wouldn't want to watch our film.


How can we improve?

One way we can improve our focus group video is by filming it when the background is quieter so there is no interference or distractions. An example of this is through the reaction process, it wasn't clear to distinguish what was the film they were watching and what was the background noise. Taking away the background noise will help us improve our focus group video because then the focus will solely be on the participants in our focus group video, so when it comes to analysing their opinions, it makes it easier for us as film makers to take their opinion and apply it to our film.

Another way we can improve our focus group video is by asking more questions to our participants. An example of this is by asking the questions: "What don't you like to see in a horror film?" and "What is your least favourite horror film and why?" Asking these types of questions to our participants, therefore adding to our total amount of questions will help us improve our focus group video because it will add to the information we are getting from our target audience, which will lead to making our horror film suitable for our target audience.

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