Tuesday 19 April 2016

Target Audience Profile


Noah Clifford 

Age: 17


Biography: Noah lives in Lancaster with his, mum, dad and younger sister Sophia. He is currently studying Applied Science, Sport BTEC, Photography and Music at Sixth Form. He got B's in science and maths at GCSE and got C's across the rest of the board. Noah works part time at Topman, his parents work as an accountant and a primary school teacher.


Hobbies and Asperations: Noah plays rugby and enjoys going to the gym. He likes snowboarding with his friends. He plays base in a band called Bromance. He aspirers for his band to be as big as One Direction, "before Zayn left." He hopes he can continue a career in music. 


He likes films such as Stigmata, Child's Play and The Chosen, he watches TV shows like Dexter, Doctor Who, Game of Thrones and American Horror Story. He listens to Muse, Fall Out Boy, Bring Me The Horizon and 5 Seconds of Summer.




Noah's psychographic group is that he is an aspirer. He is an aspirer because he is materialistic and is orientated by his image and appearance. He sees the attractiveness of the package is more important than the contents.



His demographic group is an E because he’s only a part-time worker as he is still in full-time education. His parents demographic group is a B. 

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