Target Audience Questionnaire - Results

From our questionnaire we have found out that our target audience ranges from 15-17 year olds, predominantly males as 70% of the people who liked horror films were males. Therefore our product will be aimed at males ages between 15-18. 90% of our target audience have passed their GCSE’s and are now taking part in A Levels. 80% of the people who said they liked horror films also liked rap, this shows us that we might use this type of music in a part of our film. 75% of our target audience use all the social media platforms that we suggested. 95% of our target audience preferred to watch a supernatural horror, this was a key factor of us choosing which sub-genre to go with. From this 95%, 80% preferred to watch a supernatural horror involving a demon, for example: Annabelle. This result shows us that our film needs to involve a demon in some capacity so that we intake our audience to keep engaged with our film. 70% of our target audience said that their personal memorable scene from a horror film was the exorcism from the exorcist. This tells us that we need to include an exorcism in our film so that we can keep our target audience engaged with our film and so they remember our film for the right reasons.